Hook Formula Generator
The first line decides whether someone stops. These are the hook shapes that keep working on Pinterest — fill in your topic and get all of them, ready to test.
Input
Runs in your browserResult
Enter a topic to generate hooks.
Why a hook is not a headline
A headline describes the pin. A hook creates a reason to stop. “Meal prep ideas” describes; “I prepped a week of dinners in 40 minutes” creates a gap someone wants closed. Both can live on the same pin — the title carries the keyword, the hook carries the stop.
The shapes that keep working
Specific numbers, a surprising constraint, a mistake being corrected, and a before/after. They work because each one promises something concrete. Vague enthusiasm (“amazing meal prep tips!”) promises nothing and reads as an advert.
How to test them
Do not mix two hooks on one pin. Make the same design with two different first lines, publish both, and compare saves after a week. Saves are the cleanest signal because they mean someone wants it later.
How to use Hook Formula Generator
- Type your topic.
- Pick the two or three hooks that fit your pin.
- Test them across separate pins and keep the winner.
Hook Formula Generator FAQ
Should the hook be in the title or the image?
The image, if it fits. Text on the pin is seen before the title in the feed.
How long should a hook be?
Under 60 characters so it survives the feed cut.
Can a hook hurt SEO?
Only if it replaces the keyword. Keep the keyword in the title and the hook on the image.
Keep going
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